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Saturday, February 18, 2006 

He's a man of the people!

Maybe I really shouldn't be this cynical. However, is it just me or is the naming of David Cameron's son just yet another publicity stunt?

No sooner had David and Samantha Cameron announced that their newly-born son will be called Arthur Elwen than the Conservative leader was plunged into unwarranted speculation about what it all means for the party's new brand.

While Arthur is historically associated with a patriotic British legend, Elwen appears to come from the politically sensitive region known to Lord of the Rings fans as Middle Earth, not to be confused with the Middle England beloved of the pollsters.

Though the Cameron set are said to have played political games with JRR Tolkien's characters - with Dave as Frodo Baggins - Tory officials were quick to slap down the connection yesterday when it appeared, post-announcement, on the BBC's website.

Apart from the fact that the Cameron set are all nerds, I wonder if this wasn't all thought through in advance. Cameron is Eton educated, worked for a PR firm and comes from Notting Hill. He doesn't have much in common with the average man sitting on his sofa watching the football. But what can he have in common with the average new modern person now? Yes, you've got it! He can give his child a bloody stupid name! I mean, compared to Chardonnay, Apple and Disney (which I saw in the local paper this week) it's not that daft, but hey, every little helps! David Cameron, a modern man for modern Britain!

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