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Monday, February 11, 2013 

Page 3 and pornification.

It really doesn't take much these days to get a news story running. Rupert Murdoch responds positively to a tweet saying "page 3 is so last century", and almost instantly there's about half a dozen reports up on the Graun website debating exactly what it means.

If we really must go into this, first off, I'll believe the end of page 3 when I see it.  Second, it continues to amaze me why some are still so determined to see the end of a daily topless woman on the third page of a daily newspaper.  The main argument in my mind against it has always been that you're either a newspaper or you're not; however you dress it up (ho ho), putting a half-naked woman in your paper unconnected to any story makes your publication just ever so slightly sleazy, which is what the Sun since the Murdoch takeover has always been, and yet has managed to remain respectable.


Third, those against it really can't have it both ways.  Rhiannon Lucy Cosslett, editor of the "Vagenda" blog, writes that her problem with page 3 is not the nudity but the commodification and objectification of the female body.  That's fine and is also my secondary objection, yet if the issue isn't the nudity then why are there not such long running campaigns against the Daily Mail's Femail pages, and the "sidebar of shame"?  Page 3 exists because of the cooperation of women, not all of whom are either brainless or in it purely for the money.  By comparison, the tabloids as a whole rely on the paparazzi effectively stalking celebrities and the almost famous to fill their pages where there is no such permission or exchange of money, except between the paper and the photo agency.  If anything these stories are often far more leery than page 3 now is, or indeed, if the celeb is not deemed to be looking their best, far more likely to have an effect on those who worry about their own body image.  True, page 3 is unique in that it has such a cachet in the public imagination, and can be used by giggling adolescents to particularly revolting effect, but let's not go into such ridiculous exaggeration as "lascivious drool", as though some men go into Pavlovian reveries at the mere sight of a printed boob, at least in public at any rate.


If anything, as Karen Mason's original tweet can also be read, page 3 is last century in that really the whole debate about objectification and the pornification of culture has moved on.  A few years back we were worrying about the rise of Nuts and Zoo, and the often disgustingly sexist content of lads' mags, whereas now even that seems old hat when "revenge porn" sites have entered the news.  Where once it was hip-hop videos that had an abundance of flesh on display, now the utterly mainstream likes of Rihanna and Nicki Minaj perform in costumes which can't really be described in any real sense as clothing.  At the same time, porn might be going through a transition period where it's unclear what its end business model will be, yet the material itself has never been so easily available, with all that entails, the possible effects unknown.


Cosslett is right in saying it's fundamentally "about a demeaning and disrespectful attitude to women", yet the fact is as, she admits, both "men and women ... cynically manipulate young women's bodies for commercial profit".  If page 3 were to disappear tomorrow then its effect would barely be measurable.  The problem modern feminism has to face is that it's women as much as men who are behind the shift in culture, and at the moment it doesn't have a proper answer as to what this means and how it can be fought against.

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